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XFINITY xFi

Xfinity – xFI

Comcast Xfinity wanted to tell everyone how huge of a step up its new "xFi" service is from the regular old wifi you get at a coffee shop, or on your uncle's house boat. In particular because of the speed, coverage, and control it offers.

Directed by Sara Shelton, Hecho en 72

Role: Senior Writer in partnership with Patrick Deyoung and Jeff Rozman //
Group Creative Director: Nick Kaplan // :15s Directed by Sarah Shelton // :30 by Neal Brennan //
Agency: 72andSunny