Marcus by Goldman Sachs – You Can Money
Goldman Sachs has a new online bank called Marcus and it’s for regular people, not billionaires. And regular people often have no idea what they’re doing with money. We launched the brand with a campaign all about turning money shame into money pride.
For a more in-depth critique, check out this article called “Goldman Sachs Launches Marcus Ad Campaign Ostensibly Aimed At Dumb Assholes Stuck In Low-Yield CDs” on a finance bro website called Dealbreaker.
Role: Associate Creative Director with Mike Devine //
Creative Directors: Mikio Bradley & David Goss //
Directed by David Shafei // Agency: 72andSunny