Trojan

Trojan – It’s a Big Sexy World

I was lucky to be part of the small team that brought Trojan to 72andSunny and Trojan Man back to the world. Condom sales were down because apparently Gen Z doesn’t have as much sex as us older, hotter millennials and Gen X’ers like to. So we figured they could use a sexual sherpa to help guide them through this big sexy world.

Before it was the launch film for the campaign, it was a really dumb thing I wrote to play during the pitch. You can watch that below.

I got to develop the campaign’s platform and launch, but click below to see the other good Trojan things that were birthed onto the Internet by Maddy and Brittain.

Role: Senior Writer with Madeleine Trebenski and Brittain McNeel //
Group Creative Director: Nick Kaplan // ECD: Justine Armour
Directed by Eric Wareheim // Agency: 72andSunny

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