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Chobani

Drink Chobani – Satisfaction Contraption

Chobani had a new product to launch and 30-seconds of airtime during the Grammys. They also had no time for production. So, naturally, we built a really complex, one-take contraption and shot it all in-camera. Big thanks to Arno Salters and Caviar for keeping it cool when our twelve-hour shoot day went twenty-five straight instead.

Role: Writer & Creative Director with Daniel Edelman //
Producer: Adina Birnbaum // Agency: Chobani / In-House
Film Directed by Arno Salters // GIFs by Stephanie Gonot.