Cheerios Super Bowl – Gracie
For the 48th Super Bowl, we helped Cheerios give racism a family-friendly middle finger by bringing back the multiracial family that received so much online hate that Cheerios had to shut down the YouTube comments. Our follow-up sparked serious think pieces, landed us in the AdMeter top ten, and earned industry accolades.
Directed by Matt Smukler, Community Films
Case study below for full context and fervor leading up to the Super Bowl spot:
The One Show
Communication Arts – Advertising Annual 55
Ad Age: The Super Bowl Top 50 Ad Countdown
Luerzer's Archive
Creativity Top 5: Super Bowl 2014
AdWeek Best Super Bowl Ads #2
USA Today Ad Meter Top 10
Creativity Pick of the Day
AdWeek Ad of the Day
The New York Times
The New York Times Sunday Review
AdAge
ABC News
Huffington Post
The Today Show
Fast Co. Create
TIME
Buzzfeed
Mashable
Forbes