BMW X3 – Cute Cottage
This spot caused the National Council for Behavioral Health to offer us a "Mental Health First Aid" course. They said we were being insensitive to “crazy” people. We pointed out the spot was airing during something called March “Madness.”
Role: Senior Writer with Evan Ortolani //
Creative Directors: Laurence Gega & Jason Slack //
ECDs: Dan Kelleher & Jonathan Mackler
Directed by David Shane // Agency: KBS+
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